MSNBC contributor Jennifer Rubin was drawn to tears by her network as well as her “Morning Joe” colleagues Joe Scarborough and Mika Brzezinski on her podcast, defiantly criticizing her employer’s business model and intensifying her attacks on the pair for revealing their meeting with. President-elect Donald Trump.
On Friday’s episode of “Jen Rubin’s Green Room,” Rubin accused Scarborough and Brzezinski of “forgetting” that their audience “despise Trump” and that viewers wanted them to “hold the line against Trump” instead of engaging with the next president.
“What were they thinking? Who do they think their audience was?” Ruby asked. “Well, maybe that had nothing to do with their audience. Perhaps they were trying to protect themselves or avoid the punishment they thought was coming. But really, these are rich, famous people. What should they worry about? It was just a terrible example of how eager so many elites are to fall in line, to get favors, to avoid attention, to avoid any kind of criticism that might come from the White House.”
“So they’re getting hammered for that. They are bleeding their audience. And that, of course, only exacerbates the reason and the problem why MSNBC and its other cable networks are being spun off. And that’s it, cable television is dying,” Rubin said. “Most of you probably haven’t even watched MSNBC since the election, and you’re not understanding your audience and continuing to serve up the same chewed-up talking points with the same panels. , basically the same program, day after day, hour after hour, doesn’t work anymore. So Comcast has said, ‘Okay, you guys go take care of yourselves.’ The spin-off will be if this is a sustainable business model. Can they afford to pay Rachel Maddow, god bless her? Are there any ads to support this? support that? We don’t know if MSNBC, a year from now, will exist, or if it will be in a weak way.”
Rubin, also a Washington Post columnist, went on to offer suggestions on how MSNBC could “rethink their model.”
“Get rid of the pattern of chewing the same three or four floors all day long with a mix of panelists all parroting the same line back to the host, that doesn’t work. It’s boring. It’s not good TV. They need to do something else and they need to look at models that are successful,” Rubin said. “They have to look like The Onion to people. Hey, they bought Info Wars. I can’t wait to see what they program. They should be watching shows that, yes, are maybe lighter on the news, but actually have a lot more information than they do.”
She went on to say that viewers “get more from a John Oliver monologue” than “from a day or two of watching CNN or MSNBC.”
“And by the way, I’m an MSNBC contributor,” Rubin reminded her liberal audience. “At least I have the honesty, I have the honesty, to tell you that this will not work and this will not continue to work. And furthermore, by depending on these failing legacy resources, I think Democrats fail to explore other options. They fail to look for other ways to communicate with the public. They’re relying on dying media in a dying industry, cable news, and they have to be much more innovative, much more creative in finding ways to reach people, including people who don’t like politics very much, and this is a big challenge. These were the people who, frankly, voted for Trump because they didn’t know much about what he had in mind and what he had planned, and indeed his threat to their well-being.
“So I think once we get past a stage where we’re doing the same thing over and over again, otherwise known as the definition of insanity — if you expect a different result, then maybe we can experience some innovation, and maybe you can expect something better than the news… But you know one thing, you can always come here, because I’ll tell you what I think. I’ll be provocative… We’ll tell the truth with you i want to hear from you, because unlike Mika and Joe, I care about my audience and I want to hear what you think,” added Rubin.
Rubin did not immediately respond to Fox News Digital’s request for comment. An MSNBC spokesman declined to comment.
While Rubin is currently urging MSNBC to ditch the “panelists who all parrot the same line as the host” formula, she was particularly vocal against NBC’s hiring of former RNC chairwoman Ronna McDaniel ( she was fired after backlash from the liberal star network).
Rubin previously instigated a boycott against “Morning Joe.”
“The market works well. You can stop watching Morning Joe at any time,” Rubin has written on social media on Monday.
She then added on social networking site BlueSky: “To MJ: If you don’t appreciate your audience, betray that audience and lose their trust, [going] to lose many of them. I have seen this movie.”
Rubin was also outspoken against her other employer The Washington Post and its billionaire Jeff Bezos over his decision to stop the paper’s endorsement of Vice President Kamala Harris just days before the election.
“First of all, I don’t believe the stated reason. I don’t believe they’ve suddenly decided — he’s suddenly decided that we have to support everyone but the presidential candidates and that of all the elections, that’s the one to start with this new policy,” Rubin said on her podcast last month. the past. “We approved a presidential candidate in 2020 without a problem. And I perceive that, and even if it’s not intended, it’s inevitably perceived as knee-jerk reaction to Donald Trump at the worst possible moment when democracy is on the line.”
“You have a billionaire who owns a business other than the Post Office doing business with the federal government deciding not to clash with a man who has declared war on democracy and a free press, and I still find it absolutely inconceivable that someone who owns a newspaper would do that,” she continued.
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